The moment you have linked your site to other websites that have authority, Google will always reward you in the form of higher ranking. However, you must have genuine links from genuine sites. Retailers invest significant dollars to develop private brands, which account for approximately 18 percent of total retail …

Web spider technology is not perfect. How can you make sure that people are frequently reminded about your content? 'Top of mind' also means 'tip on tongue'. Search engines are not perfect, and sometimes you will get spam result links that are completely irrelevant to what you are looking for …

Stay informal. Don't just dial this in. Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it …

They may not consciously realize it, but they do. Whether you are a local business or have multiple bricks and mortar stores, you are likely to get most of your custom from your local area. This being the case, having good search visibility for your target locale is essential. Because …

An SEO professional without analytics is a blind one; analytics are the key for measuring which tactics work and which do not. Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers who curate content this way by simply creating …

Depending on your marketing strategy, you might prefer to host your blog on another site, such as www.blogger.com, so the links to your site appear to be coming from another source. Correct optimisation of the page also needs to be done for the search engine to understand the …