If you have the suspicion that a negative SEO campaign has been launched against you, then the first step taken should be to log in to your Google Webmaster account. Robots.txt files are instructional files that can tell search crawlers how to operate. It is better to have your …

The moment you have linked your site to other websites that have authority, Google will always reward you in the form of higher ranking. However, you must have genuine links from genuine sites. Retailers invest significant dollars to develop private brands, which account for approximately 18 percent of total retail …

Google won't thank you, either, for spidering a calendar folder with 10,000 blank pages on it, or a blog with more categories than original content - why would they? In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your …

Internal backlinks essentially connect two pages or posts to each other. This can be done a couple of different ways - by text or image content. It is more common to link via text than images due to the fact that it flows more naturally. Having a cool website or product …

An SEO professional without analytics is a blind one; analytics are the key for measuring which tactics work and which do not. Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers who curate content this way by simply creating …