While you might see a small bump from optimizing all the title tags on your site, you can't expect that the title tag alone is your key to SEO success. Your global navigation also distributes your SEO "link juice," the power that the search engine's assign your website, across the …

They may not consciously realize it, but they do. Whether you are a local business or have multiple bricks and mortar stores, you are likely to get most of your custom from your local area. This being the case, having good search visibility for your target locale is essential. Because …

People who find what they want on your site are far more likely to funnel through to a landing page and convert, or drive more traffic to your site through various social media and other commendations. Many of the modern search engines now boast upward of a few billion indexed …